Are you sure you want to exit?
A very unusual line to start an article, right? But this post is all about this small line. With 98% of the traffic that bounce off without taking an action, this small line can help turning the heads around. Exit popups can help you decrease this mounting percentage of visitors who bounce off. Firstly, let us see the reasons why the exit popups are successful and then we will discuss how you can design these exit-popups for maximum benefit. Why exit-popups work#1. It is a common habit of most of us to click on the ‘NO’ or ‘Cancel’ button of the popup message. Even when we are sure that we want to take that particular action, we cannot help but click on the ‘cancel’ button the first time. When we think again what the dialog box was about, we feel stupid but it is what it is. #2. When we think again for a second if we want to exit or to take that particular action, we get second thoughts and we sometimes quit the decision of quitting. So, popups give a second chance to the readers to decide if they want to quit. Those two seconds can change the mind of the user and he may actually buy from you. #3. According to human psychology, once their pattern is interrupted, they seldom take the same path. The user would think that he would click on the back button or close to bounce off but then he gets the exit popup. This would interrupt the process that he was going to follow. He would, thus, not take the same path. He would go back reading and browsing more; provided he is not dedicated to quitting. What kind of exit popups work SEO Company Egypt says that the exit popups need not be a single line with Yes and No options. It can be a lot more attractive and tempting. Let us see what kind of popups generally work for the audience. #1. The ‘What you are going to miss’ popup This is the simplest popup that you can use on your website. Whenever the user is exiting the blog, show him what he is leaving behind. This kind of popup is best supported by the product images and an attractive design. There is no need to offer some discount, try to gain his attention with the product that he showed interests in. #2. The exclusive offer/ subscription popupIf you think that the catalog is not enough to change the decision, you can offer some discount on the first purchase or on subscription. Nobody wants to miss an offer. This offer is used by a lot of shopping portals to turn the heads of the quitters. #3. The ‘your friends are here’ popupYou can include the social proof in the exit popup. You can tell how many people have purchased from you and how many orders you have served. Every person wants to belong. This popup would help the visitors to know where the world is shopping at. #4. The try for free popupWhere the discount fails, a free product comes to play. If the visitor is leaving the site, offer him a free trial of your services or a free sample product. People do not hesitate to provide their email id in exchange for a free product. Who knows in the time they are entering their email ids, they find a product which they needed and make a purchase too. #5. The negative popupSome popups are really intelligent that makes people feel like a loser or quitter. They would offer you some services and at the place of ‘No’, they would display ‘No thanks I would rather take the chances and probably fail’. This is another trick that may work. You show people what bad they might do if they leave the site. #6. The ‘why you leaving’ popupIf you think that it is impossible to make the visitor stay on your site, you can at least take their feedback to know the area of improvement. You can ask simple questions like ‘did you get what you have been looking for’ or ‘why are you leaving so soon’ or ‘how can we improve our site’. This way you might make him think deeper and give you a second chance. These are the ideas that generally work for the people leaving. SEO Company Egypt suggests focusing on the design and theme of the popup. You should convey the right message that may work and if you cannot, offer some discount that is too hard to turn down. If you have any suggestions to improve the exit popup, please comment below and let us know. We would really appreciate it.
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April 2019
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