When the title of your article is interesting, you get a huge number of clicks. If the introduction is bad, the clicks do not convert and your audience bounces off. It is important to make your introduction engaging to make the audience take an action like; share, comment and subscribe.
While the writers start out to write a content, they often start with an idea which sometimes becomes completely different as they continue writing. The first tip to write an engaging introduction is; adopt the reverse writing technology. Write the introduction at the last when you are done writing rest of the content. This would help you write the relevant introduction that would resonate with the rest of the content. After writing a perfect intro, draw the title to get the uninterrupted traffic. Here are some ways that the top 10 SEO Agencies suggested us to base the intro of our article upon. They are the tried and tested methods which work every time. #1. Show them the Perks Like we always say, everyone likes to be felt exclusive. They do not want to be left behind. They want to know everything that is happening around them. Start your article by writing what the users will get by reading it. Mention the utility clearly and then ask the users to take an appropriate action. Write as if the users need to take an action now otherwise they will miss out an opportunity or they will fall behind their friends and relatives. Do not forget to keep your promises as the readers proceed to the content otherwise your readers many bounce off without taking any appropriate action. #2. Scare them AnyhowFear is the most powerful emotion that makes a person act without thinking rationally. You can start your content writing about a common issue that most of your audiences may be facing. Ask a question that you know most of your audience will reply in the affirmative. Build up the situation and feed the fear. As the audience will scare more, they will more desperately read your article to get a solution. Make your audience feel like they are doing something really wrong because of which they are not progressing in their lives. Offer a solution to the problem and tell them how your products or services are going to help them. #3. Surprise to Getting the AttentionStart with mentioning the shocking data that relates to your audience but they do not know. Getting the attention of your audience is the first step to making them do what you want. Now, keep their interest by describing the reasons for the fact. Evoke an emotional response in the audience such that they are tempted to reap the benefits of the products that you are offering. They will quickly move to the next step which is taking an action. #4. Play with their GreedsEvery person on the face of the earth wants to spend his money wisely for the things that he considers useful. He wants to take the maximum benefits out of the money spent. Write the biggest of your offer first. Net the audience by showing them the money. Proceed with explaining the offer and how it would be beneficial for your audience. The audience will be hooked and they will read your content till the end to not miss out anything. When Does the Introduction not Matter?How many of you actually read the first two paragraphs? We all have less time in our hands and a lot of work to do. You may like to read on the internet but due to fast life, you can only scan the articles to get the basic knowledge. When you read the title with Hacks, Tricks, Tips, Ways etc. you make up your mind that you are going to get the content inside in points. So, you do not go through the introduction and rather skip to the points only. Being a writer, you should keep the introduction short and impressive. If you are going to write in points, it is better not to invest time in writing the perfect intro. Write a paragraph with a few lines and start the points. You can, thus, focus on the points more and write the content more effectively. When you start your content like this, nothing can go wrong. Your audience will not bounce off until they read the full article and subscribe/ purchase. These are how the best SEO services like to start their content. What do you prefer?
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