In the current time, having a good SEO optimized a mobile friendly website is the need of the hour. Any business whether big or small needs its website to be suitable for the mobile use.
According to a survey, it has been found that more than 60% of mobile users will move on from your website if it will take more than 4 seconds in loading. Hence, it certainly indicates that the sales of any online business would be directly impacted if the website if properly optimized. Let’s read some of the most logical reasons given by the Top SEO Companies behind this phenomenon. 1. Difference between the mobile users and the desktop users Due to various reasons, there is a high rise in the number of mobile users in the recent time. Most of the mobile users are people who are not stable at a particular place for their work. Because of the continuous movement, they need everything available to them all the time. Hence, a mobile user requires that the surfing or browsing of the sites should be quick in order to save time. Also, it has been noticed that most of the mobile users spend more money in buying things in comparison to the desktop users as they are less interested in comparing the same product on several websites. This further increases the demand for mobile optimization as this is one of the best ways to convert a viewer into a potential customer by making him take rapid decisions with the help of fast speed. 2. More Popularity to Mobile Users Due to the convenience, mobile users are increasing every day. People prefer to surf on mobile in comparison to any other mode as this saves their time and efforts. Also, they can operate a mobile while doing any kind of work like watching television or commuting in public transport. As Google further accelerated it with last year’s Hummingbird update, the future of search is mobile and websites that aren’t usable on handheld devices will see their search rank suffer because of this. 3. Mobile helps in the development of a brand According to a survey, it has been noticed that those companies who are providing better mobile website facilities to their customers are considered as better options in terms of product, service as well as quality. Hence, it has been now considered as a factor related to the quality standard of your brand also. Moreover, in case your mobile website is difficult for a customer to navigate, then the customers re more like to go to your competitors in the market. 4. Increase in the Conversion rate Since all the options available on the mobile screen are compact in comparison to the big desktop screen, call to actions is more visible to the audience. In case your links are difficult to click or the website, the page has a problem in loading and showing the next option, it will definitely affect the conversion rate. Mobile shoppers have little patience for an unwieldy or slow website and many of them leave their ongoing transaction in between if it will take too much time. In order to make the most of the mobile, CTAs should be easy to process. If you haven’t yet optimized your mobile website please do so before you miss out on the important sales of your company. We also suggest you take help of a decent SEO Company to plan out a successful website design for the better ranking of your website.
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April 2019
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