With the advent of mobile phones, one does not even remember that there used to be a time when desktop apps used to exist. Now, whenever you want to look for services, you whip out your phone, open a relevant app, and you are good to go! However, with popularity of cell phones, a lot many apps have also popped up. In times like this, you need to use the right moves to become a frontrunner in the app marketing game. Here are some of the tips you can use in creating an incredibly effective marketing campaign:
Well Crafted Strategy: A well planned strategy goes a long way in making your app marketing campaign a success. Planning everything including pricing, the vertical your app fits into, your target market, etc begins well before the app goes live. Additionally, you need to select the right keywords that are relevant to your app’s functionalities that will help it make more discoverable. Choosing the Right Name: You need to choose the right name for your app in order to make it a success. Unique and attractive name not only makes your app memorable, but also gets people to try it out. A good app may become obscure and remain unused if the name is not interesting enough. Remember how Google used to be the name of a search engine? Today, it is so immensely popular that we even use it as a verb. “I googled magnanimous” Choose the Right Icon: Just as the name of your app is a determinant to the popularity of your app, so is the icon. Your icon must display the overall purpose of the app but also be unique at the same time. A fuzzy or gaudy icon will probably make people move on from your app. Instead choose one that has a simple yet attractive design- that manages to describe what your app does solely through the icon. Right Screenshots: Once a person reaches your app download page, the screenshots that you have put up to display should be interesting enough to entice the user into downloading your app immediately. The screenshots that you add should be educational, full of information, and should assist the customers in making their choices. Monitor Audience Behavior: If you do not understand the audience you are catering to, you wont be able to offer what they need or want from your app. And if that is the case, you might as well consider your work as a failure. Carefully observe behavioral patterns by methods like consumer surveys, in-app feedback, etc. Identify the device on which your app is used, and make it accessible to the users with an easier to use interface. Reviews: Most people want to download apps that have been tried and tested by other people. Your worth as an app is determined by how many people who have already used your app find it worthy of their time. In order to get people to download your app at first, you can take the help of press release distribution and then work on anything that the customers find lacking. There are, of course, many other factors that make your app popular among people. Many app developers take the help of mobile app marketing companies in order to determine the factors that will take their app to new heights.
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April 2019
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