Digital marketing the most misinterpret subject in the industry.
Those who understand and implement it well, only know the inside story. In the previous part, we discussed the facts related to the ROI, the difficulty in implementation, the cost of marketing and the purpose it can serve. In this section, we will discuss some more facts that you need to know before starting out on any digital marketing crusade. So, without further ado, let us start. #1. Digital marketing is impartial, if you have small set of audience, you can still do itIf you have a wide set of audience, you can make the best use of the digital marketing because it has high reaches. At the same time, if you are just starting out, you can invest a little in it to get the profit too. More content does not ensure more clicks and engagement, the effective content does. If you have hired a writer and he is writing ten articles per day, you can imagine the frustration. He cannot come up with unique ideas every time. As such, more is not the merrier. When the brands didn’t understand backlinks, they wanted to get as many backlinks as they can but now, they know that the quality matters. For startups, it is crucial to focus on the relevance rather than the quantity. #2. Digital is the best friend of the millennialsSome marketers think that their audience is not online. They are selling the blood pressures monitors and the younger generation (who rule the internet) do not want them. So, they do not plan to make a digital strategy. But the truth is entirely different. In a survey, it was found that the 29.7% of Facebook users are aged between 25 to 34 years. According to an SEO Company review, the Facebook is dominated by the users of age between 25 to 55 years. These are the influential people who can alter the buying decision of a lot of audiences. The same goes for the YouTube too. Everybody seems to be using the internet now. For some, it is a time pass and for others, it is a search platform. You just need to know how you can be a part of the internet activity of your audience. Target them at the platform where they spend the most of the time. You can also go for the messaging apps which are accessible from the smartphones always lying in their pockets. #3. Digital marketing is not niche specific‘Sexy industry can represent digital media well’. If you believe it and often make the similar statement, you got it all wrong. There are many unsexy brands that are using digital media very well. They are creating interesting content that readers are showing interests in. Despite being the boring niche, these brands are not limited by the myths or taboos. At the end, the buyers want to make a smart choice and they would read it all about something that they want to buy even if it belongs to a boring industry. As far as you are writing for your audience and present on the right channels, you will never fail. If you are right, no matter what people say, ignore them. Digital marketing is an alley of your business. Nothing should hold you back in coming up with the correct marketing mix. Know your scope and engage to impress. Read the SEO Company review and find out which can be the perfect choice for your business. If you want our help or guidance, please comment below.
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April 2019
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