These days, fake reviews have become a growing problem for those who own small businesses. In a world that makes impression on hundreds of users online, it is important to keep a good account of how you show yourself to the online community. Because it is so easy to create a new account and leave a review however you wish for any business. It doesn’t even matter if you have worked with them or not- you can ruin the online reputation of any business that you want.
Although Google has a lot of policies pertaining to users and the ways in which you can leave reviews, but it is still unable to automatically catching violations of these policies. You have to spend time every day, carefully sifting through reviews of clients and even yourself. The good news is that if you are diligent at tracking these comments, you can get them removed by contacting Google on various forums like Twitter, Facebook, etc. There are chances that some reviews like ratings might end up not being removed because it isn't necessarily against Google's policies, but you can definitely get them to remove those that are in violation. The challenge is that Google isn't aware of who is and is not your customer and they cannot accept the “but he wan’t our customer” as an valid reason to remove a review because they allow people to be anonymous. Another challenge is to identify if the person is eligible to leave a review. There has to be “customer experience” be it of any kind, to be be qualified to determine if the services that you received are warranted or not. These services could be something as minimal as you trying to make a call, or just browsing around the office. It is always infuriating to have work trivialized to a mere bad rating because you have worked so hard towards building the business. It could be any business rankings that could be hurt because of these reviews- be it is a restaurant business, a hair salon business, or even a digital agency rankings that plummet. Here are some of the ways in which you can deal with bad reviews: The first step is to share your dilemma. If someone has given you a bad review, you can always research and let your viewers, users, customers decide if the reviews were really worth it. This will not only help you salvage your self esteem, but also help you in working through the problems you might have had. Once you share your dilemma, there is a chance that the ones who have actually worked with you would rally behind you and give you ratings that counter the bad ones. You can turn to any social media that might work for you. However, you should only reach for providing the best services in order to have people do it on their own. If you are not lucky enough to get the reviews removed, you should have a plan B like offering a 100% refund, and any compensation that could have been. That is because 100% compensation of zero is after all a zero. This is something that is recommended by the best reputation management companies because it would not only help you address the problem but also leave an impression to potential customers that instead of being rallied about it, you are ready to address the problem and offer a suitable compensation. Also Read: How to Deal with Online Reputation Problems 101 More info: 10seos
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